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Case Studies
POP2 STOREY

POP2 STOREY

Launching a brand new company with an advertising campaign and a tight deadline.

POP2 STOREY

Perth, Western Australia
http://pop2storey.com.au

WHAT

Launching a brand new company with an advertising campaign and a tight deadline, POP 2 Storey wanted to hit the ground running with a website that spoke to their market. They needed to know exactly what their prospective clients wanted.

IDEAS

We carried out extensive usability studies within the demographic POP 2 Storey were targeting. Finding out exactly what appeals to the savvy first homebuyer; we found out if they wanted live chat, whether special offers were important and much, much more.

WOW

POP 2 Storey immediately started receiving enquiries as soon as the brand was launched. With engaging design, the website takes their visitors on a journey, helping them take the next step to home ownership.