Your Primary

PERSONA

Burning Fruit will recruit candidates from your primary target audience to carry out usability studies.
Please provide us with the details of your Primary Target Audience: the market segment where you have the best chance of selling your product or service.





1. Estimated Age

2. What gender do you expect your website visitors to be? If both, please specify proportions e.g. 60%-40%



3. Income

4. Occupation

5. Location

6. What is their computer skill level?

7. What device will they be looking at your website on?

8. Suggest 4 goals you hope visitors will achieve on the site.

e.g. establish credibility, request more information, view portfolio

9. List 4 competitors in your online space that have established a strong presence

(local or international)

10. Do you wish to include your website in the studies?